There’s a new king of the domestic box office, and it swings.
Sony and Marvel confirmed Monday’s audited numbers: Spider-Man: Brand New Day pulled in $360 million domestically over its July 31–August 2 opening weekend, from 4,487 theaters. That’s not an estimate. That’s final, audited, official — and it’s now the biggest domestic opening weekend in movie history, full stop.
The record it just took down
This leaps past Avengers: Endgame’s previous record of $357.1 million in its domestic opening from April 2019, a start that for years had seemed to be an impossible one to beat. Seven years, unbroken, and Peter Parker just walked in and took it in a weekend. The film also grabbed the single-day record: “Brand New Day” grossed an astounding $168 million from 4,487 North American theaters on Friday, securing the biggest opening day ever for a domestic release. The record previously belonged to 2019’s “Avengers: Endgame,” which earned $157 million on its first day in theaters. Sony’s revised Friday number actually landed even higher, at $169.8 million once Wednesday/Thursday previews got folded in. Speaking of previews — Brand New Day also broke records with its Wednesday and Thursday previews, scoring $72 million, becoming the biggest domestic previews in cinema history, a record that was previously held by Endgame at $60 million. Saturday landed at $101.5 million, the second-best Saturday ever, again trailing only Endgame.
Globally, the picture’s a hair more complicated. Brand New Day’s global weekend total stands at $932 million, meaning that Endgame still holds the record for the best worldwide opening weekend with $1.2 billion. So Spidey owns domestic outright, but Endgame keeps the worldwide crown — for now.
Sony’s not being humble about it
Tom Rothman, chairman of Sony Pictures’ motion picture group, put out a statement that reads exactly like you’d expect from a guy who just watched his franchise dethrone the biggest crossover event in movie history:
“Wow! 360 million thank-yous to all the filmmakers, actors, producers, and to my colleagues at Sony, who created such a fantastic film and an exceptional marketing and distribution campaign… Records are made to be broken, but we will take great pride in this one, for as long as we hold it.”
And it’s not just a money story. Brand New Day delivers a 90 percent approval rating from reviewers on Rotten Tomatoes, along with a 98 percent audience score, and earned an A CinemaScore from audiences. That combination — record-setting money and an A CinemaScore — is the thing studios actually chase, because it means word of mouth isn’t done yet. This isn’t a front-loaded opening that craters by weekend two. The audience score says people are walking out happy and telling their friends.
The film also swept the premium formats: new opening-weekend records for Dolby, 4DX, and ScreenX, all without the help of IMAX screens in North America. Sony did that with limited competition and Peter Parker rebuilding a life without MJ, Ned, or any of his old allies.
What it means next
$360 million domestic on a $225 million budget means this thing was profitable by Sunday night. The trajectory now points toward $1 billion-plus domestic and $2 billion-plus worldwide, and every studio in town just watched a fourth standalone entry in a 24-year-old franchise out-open the biggest team-up movie ever made. That’s the real headline here — not that Spider-Man broke a record, but that there’s still no ceiling on what this character can do at the box office.
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