The numbers are in, and they’re not close to what the discourse promised you.
503 million views in 24 hours for the first full Avengers: Doomsday trailer. That’s second all-time, only behind Spider-Man: Brand New Day, and it’s the biggest trailer launch in Disney’s history, period, beating out the Deadpool & Wolverine Super Bowl spot.
“I thought people didn’t want to watch Avengers Doomsday.”
That was the take online for months. Marvel fatigue, multiverse burnout, nobody cares about a 40-person team-up anymore. Cool story. Doesn’t match the receipts.
The Money Backs It Up Too
This isn’t just view-count clout that evaporates by the weekend. Disney put select tickets on sale tied to the trailer drop, and the movie has already pulled in over $16 million — without IMAX access, because Dune: Part Three is hogging every IMAX screen on the same release date. That’s real money from real people planning to sit in a theater in December for a movie that isn’t even here yet.
“I thought people were just not going to go see it.”
Same energy. Same wrong.
Why the Hate Doesn’t Track
Here’s my honest read: it’s just fashionable to hate on Marvel right now. Everyone’s got their skepticism loaded up before the trailer even drops, and I get where some of it comes from after a rough post-Endgame stretch. But you can’t look at these numbers and still argue the audience checked out. The general public is telling you they’re cooking. And this isn’t a one-off — Fantastic Four and Thunderbolts already had Marvel back on track before this trailer even hit.
Add in that Spider-Man: Brand New Day is about to drop at the end of the month too, and the pattern isn’t subtle. Marvel’s stacking wins, not scraping by.
What’s Next
The haters aren’t going anywhere — that’s the internet’s business model. But when the trailer outperforms every Disney release ever and the presales outsell IMAX-less without blinking, the “nobody wants this anymore” argument needs a new angle. Is Marvel actually back, or are we all about to get burned again in December?
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